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Purify
Purify delivers premium customized bottled water solutions designed to enhance brand identity and customer experience. Our mission is to help businesses stand out with elegant presentation, consistent quality, and modern branding.
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Welcome to Excellence
Driven By Vision. Built on Trust
AMG is a diversified business group focused on transforming industries through innovation, quality, and strategic leadership. From modern developments to future-driven solutions, we create businesses that deliver value, strengthen communities, and redefine excellence in Pakistan.
25+
Years of
Excellence
Excellence
Who We Are
A Vision Beyond Business
AMG (Awrn Makhdoom Group) was founded with a mission to redefine excellence across multiple industries in Pakistan. Through innovation, strategic leadership, and customer-focused solutions, we have established a growing network of ventures driven by quality and trust.
Our approach combines modern business strategies with strong ethical values, allowing us to deliver sustainable growth and meaningful impact. At AMG, we don’t just build businesses — we build opportunities, partnerships, and a legacy for future generations.
3+
Brands
2+
Cities
8+
Team Members
Our Portfolio
Our Trusted Brands
Each brand under AMG represents a unique promise of quality and excellence.
Chocolick
Chocolick is more than just a chocolate brand — it’s a sweet experience designed for everyday enjoyment. With affordable pricing, attractive packaging, and premium taste, we aim to become one of Pakistan’s most trusted and loved chocolate brands.
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FA Queen Empire
FA Queen Empire is a beauty destination where style, elegance, and self-care come together. Our mission is to provide high-quality salon services in a comfortable and luxurious environment designed especially for modern women
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Our People
Meet Our Leadership
Dedicated professionals driving AMG's vision forward with passion and expertise.
M Iftekhar Awrn Makhdoom
Founder - Chief Executive OfficerExperienced leader with a strong vision for innovation, business transformation, and long-term success. Passionate about creating impactful ventures, strengthening industry presence, and shaping a progressive future for AMG.
Muhammad Ahsan Ul Haq Harooni
DirectorResults-driven professional responsible for overseeing operations, business development, and strategic execution. Focused on maintaining excellence, efficiency, and continuous growth across the organization.
Misbah Hafeez
Director ConsultantExperienced advisor dedicated to business strategy, corporate development, and sustainable growth. Plays a key role in guiding AMG’s vision through expert consultation, innovative planning, and strong leadership support.
Muhammad Faizan Ul Haq
Purify Plant ManagerSkilled plant operations manager focused on efficient production management, quality control, and smooth plant execution. Committed to delivering excellence, maintaining safety standards, and supporting Purify’s vision of premium hospitality branding.
Muhammad Siraj Ul Haq
Purify Marketing HeadDynamic marketing expert leading brand promotion, sales growth, and customer outreach initiatives for Purify. Focused on creating impactful campaigns, strengthening client partnerships, and expanding Purify’s presence in the premium business market.
Ghulam Sakina
Chocolick ManagerResponsible for overseeing the complete production and quality control of Chocolick products, ensuring consistency in taste, texture, and presentation. Manages daily kitchen operations, inventory, and team coordination to maintain smooth and efficient workflow while upholding premium brand standards.
Farhat Nasreen Qazi
FA Queen Empire ManagerExperienced beauty salon professional responsible for managing operations, customer care, and team coordination. Committed to ensuring excellence, elegance, and quality service across all salon activities.
Tuqeer Akram Wains
Legal AdvisorExperienced legal professional providing strategic guidance on corporate matters, compliance, agreements, and business regulations. Dedicated to protecting organizational interests through professional legal support, risk management, and effective advisory services.
Our Direction
Vision & Mission
Guided by a clear purpose and an unwavering commitment to excellence.
Our Vision
To be Pakistan's most trusted and diversified business group, recognized globally for innovation, integrity, and impact. We envision a future where every AMG venture sets industry benchmarks and contributes meaningfully to national progress.
Through strategic investments and people-first leadership, we aim to create sustainable value that transcends generations.
Our Mission
To empower communities through exceptional products and services, foster innovation across all sectors, and maintain the highest standards of corporate governance. We are on a mission to build a self-sustaining ecosystem of brands that serve Pakistan and beyond.
Every decision we make is rooted in our core values of honesty, quality, and relentless pursuit of excellence.
10+
Trusted Brands
100
Cities Nationwide
300
Team Members
1B+
Revenue (PKR)
Get in Touch
Let's Build Together
Have a project in mind or want to explore partnership opportunities? Our team is ready to assist you. Reach out and let's start a conversation about how AMG can help bring your vision to life.
Email Us
info@amgpak.com
Office Location
Zain Town, Near M14 Interchange, Punjab, Pakistan